Loyalty Cards: Why don’t they always create loyalty?

Posted on 28/02/201628/02/2016 by Martin Blackwell

Loyalty cards are meant to be a way to ensure that your customers return to you. People keep plastic credit card style discount cards in their purse or wallet and use them time after time. Or, increasingly, they might be in a digital wallet or as an app on your smartphone. Loyalty programmes are supposed Read more about Loyalty Cards: Why don’t they always create loyalty?[…]

Extended Sunday trading due in the Autumn

Posted on 16/02/201616/02/2016 by Martin Blackwell

The government has announced that it intends to allow local authorities to permit extended Sunday opening hours “to help combat online retailers” in the autumn. I’m so pleased they paid attention to my blog calling for this last year! In December internet retailers accounted for 13.8% of all retail spending, so it is a growing Read more about Extended Sunday trading due in the Autumn[…]